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How to Use Search Engines and Social Media to Gain a Competitive Edge
If you are in business, then you are in a constant battle for an online audience and paying customers. Every day is a competition. The more you know about your competitors-the more you understand their...
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How to Find and Reach Your “Older” Target Audience Online
Ask yourself the following questions: Does my business target customers or clients who are over 50 years old? Am I marketing to this target audience online? If the answer to #2 is no, then ask yourself...
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Strong Messaging: The Key to Online Conversions
When I first meet with prospective clients at Blue Fountain Media, I make a point of listening more than talking. Before I can strategize, design and execute a web project, it is essential that I...
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Seven Steps to an Enhanced Online Reputation
It can happen to any business. A Tweet from an unhappy client that goes viral A nasty blog post from a disgruntled former employee An anonymous complaint written by an unscrupulous competitor. On the...
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How Businesses Can Earn the Trust of Online Visitors
When you take your business online, the single biggest hurdle you face is gaining the trust of visitors who are unfamiliar with you, your business, your products or your services. Think about it. You...
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How Much Does A Mobile App Cost? A Calculator For Your Brand
The process of building a mobile app is very similar to that of building a website. Just as you can buy a template to build a website, you can buy one for an app. However, most businesses need custom...
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Four Marketing Tips to Improve Your Ecommerce Mobile App
We all know how the realm of digital marketing is rapidly changing, especially in relation to the growing popularity of mobile apps. Search engines are regularly updating their algorithms, prompting...
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5 Common Digital Marketing Mistakes That Could Hurt Your Brand
Any competent business owner knows that marketing mistakes can be incredibly costly. From the missed opportunities that come with failing to reach your target audience, to competitors muscle in on your...
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Online Marketing vs. Offline Advertising: Where to Invest
When it comes to your marketing budget, you want to make the most out of every dollar you spend. Some businesses may have tighter budgets than others, which is why it is important to analyze which...
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How SEM Can Lead to More Sales Than Traditional Advertising
When it comes to sales, too many companies are acting like it's the 20th century, while behaving like it's the 19th century. They forget that the Internet is now a fundamental part of the modern...
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